This site is intended to provide a forum for thought, discussion and reflection about the role of social media in health care communications.  It will be developed as a community of practice: a group of people who “share a concern or a passion for something they do and learn how to do it better as they interact regularly.”  The community will be based on various Twitter-based conversations, including the #HCSM chat held Sunday nights at 9 pm Eastern time.

Having said that, this is somewhat experimental: a blog to which various authors will contribute their views while attempting to bring others’ views to the discussion.  It is reflection in action–we expect that there will be some false steps and some challenging situations to arise, and we hope that new ideas and insights will be developed.

“The practitioner allows himself to experience surprise, puzzlement, or confusion in a situation which he finds uncertain or unique. He reflects on the phenomenon before him, and on the prior understandings which have
been implicit in his behaviour. He carries out an experiment which serves to generate both a new understanding of the phenomenon and a change in the situation.” (Schön 1983: 68)

Please be sure to read the comments that accompany each post.  The nature of the blog is that much discussion and interaction will occur after the posts are made, and the comments will reflect that.

Thanks for joining us for the experience.

(Disclaimers: The posts on this blog represent the opinions of the authors and those who leave comments.  They do not represent and do not intend to represent the authors’ and commentators’ employers, friends, family, family pets, etc.  It is possible that the authors don’t even consistently agree with each other.  We consider this diversity of opinion and discussion necessary to honest discussions.  But please don’t seek fault with others based on our thoughts and opinions.)

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