Carmen R. Gonzalez (@crgonzalez) is a full-time manager on behalf of a clinical trials patient recruitment company devoted to assisting pharmaceutical firms in their drug research efforts. Her many responsibilities include coaching clinical sites on how to harness social media for research study subject enrollment aims. She is interested in promoting the use of this new technology while advancing patient-oriented goals.
Mark Ryan (@richmonddoc) is a family medicine doctor who works and teaches at an academic medical center. His clinical practice focuses on medically underserved communities, and he teaches medical students both in Richmond and overseas. He is interested in leveraging social media technology to provide better clinical care and better communication with patients, as well as a more efficient way to communicate medical information to the community.
Mark Dimor (@MarksPhone) has been producing medical education programs and activities since 1993. His interests focus on how adults (HC consumers) learn generally, how physicians learn in clinical practice and how to overcome the constraints on learning that exist within the day-to-day practice of medicine. Social Media is a tool that can aid in physician learning as it relates to patients in their clinical practice and help improve outcomes.
A quick comment about the power of social media: the three contributors listed here have not yet (January 2011) met in person, and did not speak by telephone until well after the blog was launched. This suggests the value of social media connections in forming strong and productive partnerships, and speaks to the power of social media in healthcare communications.